Nissan USA Campaign

Nissan North America requested quite a special approach for their new campaign. Firma Works delivered.

Director: Dmitry Chislov-Starkin

Producer: Steve Cucinotta

Publisher: Motor 1

2020 GT-R NISMO vs. Master Sushi Chef

Two exciting episodes for Nissan USA GT-R Nismo promotional campaign, produced by Firma Works.

Ever wondered who ho is faster? A master sushi chef or a professional race track driver? The challenge set up by Nissan USA was to see who could finish their tasks faster, the master sushi chef Hiroyuki Terada, creating a series of intricate sushi rolls, or the professional race driver took it to the track in the high-performance Nissan NISMO GT-R.

EPISODE 1

See how many California rolls Chef Hiroyuki Terada, also known as @DiariesofaMasterSushiChef, can make and eat in the time it takes a 2020 Nissan GT-R NISMO to get around a racetrack.

EPISODE 2

Watch Chef Hiroyuki Terada attempts to chop a carrot, fillet a fish and slice sashimi in the time it takes a Nissan GT-R NISMO to get around a racetrack.

One of the main goals was capturing the action on the race track. As planned, the footage of the GT-R came out nothing short of breathtaking. Especially accelerating down the straightaways and taking tight turns at high speeds. Ultimately, it was a thrill for our team to be a part of such a unique and exciting project.

In addition to the action on the track, Firma Works team also captured shots of Chef Terada showcasing his skills as he expertly crafted a series of sushi rolls. It was fascinating to watch as he worked with precision and speed, creating beautiful and delicious dishes with ease.

As a result, the final product was a testament to the skills of both the professional driver and the master sushi chef, and it was a privilege to work on such a unique project.

For those who want to delve deeper into this exciting project, we encourage you to check out the articles by Motor 1 and Nissan Stories.